It was reported by Daily Mail today that Manchester United is in talks with German sportswear giants, Adidas over world record £60m-per-year kit deal. Senior insiders at the German sportswear giant believe that the deal has all but been agreed, even though current sponsors Nike retain the right to match any offer and extend a partnership that dates back to 2002 with United. That, however, is thought to be unlikely when Nike are sure to question whether it is worth more than doubling their original £300m 10-year deal – which expires in June 2015 – when the deposed champions are going through this difficult period of transition.
Negotiations with Nike have been going on for the last three years, but when their exclusive negotiating period expired last autumn that opened the door for companies like Adidas and Warrior. It is adidas who are now prepared to sign off the biggest football club kit deal in history in the belief that United’s global appeal remains undamaged by a disastrous domestic season that culminated in the dismissal of manager David Moyes.
A deal with adidas would still give United the freedom to create a separate fashion brand, with Japanese company Uniqlo thought to be close to completing their own deal.
Read more at Daily Mail
- Brader Sports
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